Investment #7 – Call Options

Katie loves Este Lauder (EL) products and thinks that the price of EL shares will go up. Marissa currently owns EL shares, but thinks that the price will either stay the same or go down in the future. The girls talk, and decide to write up a call option.

Call Option

An agreement that gives an investor the right, but not the obligation, to buy an asset at a specified price within a specific time period.

Right now, each EL share is priced at 10$. Marissa writes up a call option agreeing to give Katie 100 shares of EL at 12$ per share in a month. The fee that Katie pays for the option (aka premium), is 200$ (the 2$ per stock difference times 100 shares).

If the price of EL shares shoots up to 15$ in a month, Katie can exercise the option and buy Marissa’s 100 shares of EL at only 12$. Since Katie is getting the shares for 3$ less than the actual price, she makes $300 (3$ x 100 shares) minus the initial fee of $200, resulting in a net profit of $100.

If the price of EL shares go down to 8$, Katie will not chose to exercise the option (she won’t buy the 100 shares), and will simply loses the $200 initial fee she paid at the start.

Call options allow individuals to speculate about stocks that they do not own. If you believe a certain company or asset will go up in the future, you might want to consider a call option!

Investment #1 – Stocks

Anna loves sports. She does Yoga on Monday and Wednesday and goes for 5k runs two times a week. Neighbours recognize Anna because of her trendy sport equipment. She prefers the latest outfits of winfit – a pink multifunctional bra which suits perfectly to her aerodynamic running shoes. When Anna meets her friends for dinner, they often talk about the latest sports footwear and apparel trends. She follows winfits blogs and is the first in line when a new sneaker is released in stores.

I met Anna two years ago and wondered if she also holds stocks of winfit. Anna admired winfit and was quite enthusiastic about winfit’s futures success. However, she never heard of stocks or public listings.

Winfit is a publicly listed company, which means that the company’s stocks are freely traded on the stock exchange. Examples of other publicly listed sport companies are Nike, Puma or Adidas. By buying winfits stocks,  Anna is able to own shares of the company, becoming a shareholder of winfit – she owns a part of the company. The more stocks of winfit Anna acquires, the greater becomes her ownership stake in the company.

Stocks are ownership certificates of any publicly listed company.

So what’s good about Anna holding winfit stocks?

Owning stocks comes along with three major benefits for Anna. Firstly, she might receive dividends (money) when the company makes profits.

A sum of money paid regularly (typically annually) by a company to its shareholders out of its profits.

Secondly, Anna has the right to vote in shareholder meetings. At such meetings, shareholders get information on the company’s financials and can vote for the new board of directors. And guess what – Anna’s vote counts for more, the more stocks she holds.

Thirdly, Anna has the right to sell her shares to someone else, and profit from this sale. How can Anna benefit or profit from selling her shares? This will be explained in another blogpost (here).

Pretty simple, right? Now that you understand the basics of stocks you might wonder – why would companies like winfit want to offer its shares to the public? Find out in our next article here.